There is some kind of partnership between Disney and Formula 1 for 2026, but I'm not really sure what to expect from it. Disney looks to bring F1 content to younger fans, but I haven't seen specifics about what sorts of content this means.
F1 Chief Commercial Officer Emily Prazer said: “Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa. It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market, and in return we’re introducing Disney to our 820 million fans worldwide."
I like seeing the "820 million fans" figure, as in the past I've struggled to find exact numbers, and I'm happy for the possibility of expanding F1's reach and fan base, but I suspect this Disney content probably won't appeal to me personally. I do hope it appeals to others, though, and can continue building F1's popularity.
